The Other End of the Spectrum

It would probably be helpful to read and analyze the 'anti-wear' perspective. What is appealing about disposability, aside from novelty and fashion? Karim Rashid, in an 2003 interview:

I'm a big believer in a disposable society. I think that one day we won't own anything. I think eventually we'll throw out everything all of the time. And I think when we develop a perfectly cyclic system, then we'll be able to do it without guilt.

He is (or at least was) a certifiable technocrat. Let's hope that 'perfectly cyclic system' arrives sooner that it seems like it's going to - because that's a whole lot of guilt.

Manufacturing Desire and Shaping Identity

I believe brands provide information to consumers and attempt to manufacture desire within them. Consumers choose, through purchase and use, to incorporate the associations, connotations, feelings, and status that they believe is conveyed by a brand within their own identity. Consumers use objects and possessions to communicate who they are to others and form their own self-image.

Personally, I am typically reluctant to own items that loudly advertise themselves, like a t-shirt with a massive Nike swoosh or glasses with a bold D&G on the temple. I sometimes remove labels that are visible even if I like the company, like the Coal winter hat I have. Most of the things I own are quiet self-advertisers, however, there are a few items that I don't mind having their logo showing, probably because I relate strongly to the company and product. For example, my Freitag bag and Sigg bottle both have branding visible, although relatively subtle, on their exterior. I imagine these brands closely align with who I think I am and how I want others to view me.

Relationship Cycles

There is a common path that a relationship with an object can take - markedly similar to relationships with people. First, we see, covet, or desire - the crush. Then we research, read reviews, and shop around - flirting and initial dates. Next comes purchase - committed serious dating, but still very much in the honeymoon phase. Adaptation and possibly the onset of mundanity - marriage. As many marriages end in divorce, an object relationship is fairly likely to end with disposal, or at least an extended separation in the closet or basement, while a new object takes its place. Fairly rare is the reconnection or revitalization of the relationship.

Investigation Possibilities:

Document my own relationship with my raw denim. I can take photos that record the wearing in of my jeans.

Document relationship with a new object. I can find something that I would love to have and document my thoughts and feelings as I research, covet, purchase, unbox, use, and become accustomed to the object.

Compile photos of objects (and the actual objects, when possible) that have gained character, developed a patina, endured over time, depict beausage, and embody wabi-sabi.

Synthesis: Designing for Endurance

After realizing in class today that most of the ideas I've written about so far are very interconnected, I need to try to define, and continue to refine, my project concept:

I intend to investigate the cycle of human-object relationships to enhance, extend, and enrich the experience. A designer can strengthen this relationship through need, attachment, meaningfulness, identification, reliability, usefulness, appreciation, excitement, beauty, unexpectedness, and change.

What is designing for endurance, or anti-obsolescence design? Through material and design choices can we not only design for long life, but also easily reuse (and not downcycle) the object's material should its usefulness expire? Our current economic model relies on planned obsolescence. What kind of business model does anti-obsolescence create? Tony Fry's Redirective Design Manifesto lists several methods for designing for sustainment: eliminating, combining, dematerializing, revitalizing, sharing, and creating smarter longer lasting things. But all of these mean less stuff. We know making less is good for the earth, but how is selling less good for business?