Saturday, December 27, 2008

In Search of Authenticity

In the Regina Bendix book, In Search of Authenticity, she writes, "Authenticity is generated not from the bounded classification of an other, but from the probing comparison between self and other, as well as between external and internal states of being."

According to her, authenticity isn't an objective characteristic, but a judgment made by each consumer if a product aligns with their belief system and identity.