Saturday, November 8, 2008

Originals and Reproduced 'Retro'

Deadstock (and some used) Nike waffle trainers from the early 80s had been selling for $100-200 dollars for years on Ebay. I bid on a few pairs but never was willing to spend what the auctions eventually reached. I'm sure there was some aspect of their rarity that made them appealing, but when Nike started released a whole line of vintage trainers a couple years ago, I had little interest in either. Since one couldn't differentiate the originals from the nearly identical and common repros, the originals lost any cachet they had. And the repros weren't cool because they seemed like such a blatant marketing campaign - they came with pre-stained laces (that were actually dyed), yellowed rubber, and purposefully inconsistent sewing. Although some of the marketing materials were humorous, it felt like Nike didn't get why people liked the originals. I must not speak for the public though, because I think they sold fairly well.

Part of the reason people like things that aren't made anymore is because they aren't made anymore.

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