Friday, November 7, 2008

What is mainstream, or mass market, product design today?

From the IDSA portfolio review of 3/8/08 at UIC. A couple of reviewers, young professionals in ID, mentioned my portfolio pieces should be more mainstream. In today's Long Tail world, what defines mainstream anymore? Ralph Gilles, VP of Design at Chrysler, in a talk at SAIC said they produce some of their models expecting them to sell less than 20000 units per year. The trend seems to favor more targeted and specialized products.

Update 11/10/2008: Or maybe not.

No comments:

Post a Comment