Objects play signficant roles in our lives. But there are two ends of the spectrum of human-object relations: the extreme and the mundane. At the extreme, there exists the super-collectors, addicts, and brandwhores that actively consume, use, and collect. As mentioned in the brand allegiance post, user forums are a great source of information about these relationships. At the mundane, the relationship is so passive, the objects are so much a part of our world, that we do not acknowledge them. Fukasawa and Morrison call these objects Supernormal and Bruno Munari called them anonymous. But by any name these "quietly extraordinary" objects are so essential and pure that they are invisible. However, these are the most enduring objects because they are timeless and never go out of fashion.